Shopping at Chanel is an experience. To this day, you cannot purchase Chanel ready-to-wear, bags, or jewelry anywhere online (with the exception of consigned pieces not affiliated with the brand). The design house is notorious for giving IRL customers a luxurious look into the world of iconic handbags and french craftsmanship (with a glass of champagne, if you’re a serious buyer, too). But with most of us sheltering in place and brick and mortar stores receiving limited traffic, it only makes sense for digital doors to be opened. To create a more inclusive platform, Chanel is opening up its virtual boutiques to sell eyewear for the first time ever in the United States. This is the second fashion category to launch on the brand’s e-commerce site, following sunglasses. We love to see it.
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Since Chanel.com will be an exclusive destination to buy your next pair of frames, some styles cannot be shopped anywhere else. In addition to the debut of Chanel’s fall 2020 eyewear collection, the collection boasts over 300 styles so you can be sure that there is something for everyone. From classic square frames to styles mimicking the brand’s iconic tweed to a statement pair that comes with its own pearl chain, adding to cart has never looked this chic.
Coco Chanel wearing her own eyewear.COURTESY OF CHANEL
To match Chanel’s opulent in-store encounter, buying a eyeglasses online is almost better. Its site allows you to quickly narrow down your search with easy filters to find the right frame, shape and color, and you can virtually try on any pair you like without a sales associate looming in the background.
The e-service doesn’t stop there: once you make your purchase, the brand will direct you to local, Chanel-approved opticians who can aid you in receiving expedited prescription lens completion, eye exams, complimentary fittings and adjustments, and after-sales care. But with signature styles also available with non-prescription strength blue-light filtering lenses, we assume those with perfect vision will also be lining up to grab a pair.
The campaign features model Lauren de Graaf wearing five styles from the summer and fall collections. Shop it now before it sells out and you regret it—remember, hindsight is 20/20.